Strategic Plan 2019-2020

NAWIC Education Foundation

Strategic Plan 2019-2020

Core Purpose
NEF provides education opportunities and programs to benefit and promote the
construction industry, “Educating the construction industry today…and tomorrow
Core Values
The Board adopts these Core Values as aspirational yet integral to fulfilling the
Core Purpose.
• Quality: Delivering innovative education programs exceeding the expectations of the
	   construction community
• Value: Investing in the growth of the construction industry through education
• Integrity: Setting the standard without compromise
Goals: This Strategic Plan is an envisioned future of this organization out three to five years.
Three goals are identified, including some strategies to assist in achieving these goals.
Goal - Programs: Building and maintaining quality content
1. Program Assessment for ACCE
2. Block Kids Outreach
3. Overhaul of Certified Construction Associate (CCA)
4. Online courses
5. Education guidelines
6. New construction industry program
7. Create*Design*Build outreach
8. Design Drafting outreach

Goal - Outreach: Expanding the reach of NEF within existing relationships
1. Partnerships
2. NAWIC
3. NEF

Goal - Promotion: Increasing awareness of NEF within the construction industry through new relationships
1. Industry Promotion 
2. Education

Objectives:
1. Increase visibility
2. Enhancement of the NEF brand
3. Review and update of promotions/marketing materials
Strategies:
1. Increase social media presence - video chats, Google results, Instagram, etc.
2. Presence at trade shows
3. Cross promote with other associations or industry events