NAWIC Education Foundation
Strategic Plan 2019-2020
NEF provides education opportunities and programs to benefit and promote the construction industry,
“Educating the construction industry today…and tomorrow”
The Board adopts these Core Values as aspirational yet integral to fulfilling the Core Purpose.
• Quality: Delivering innovative education programs exceeding the expectations of the construction
• Value: Investing in the growth of the construction industry through education
• Integrity: Setting the standard without compromise
Programs: Building and maintaining quality content
Outreach: Expanding the reach of NEF
Promotion: Increasing awareness of NEF within the construction industry
1. Create marketing calendar
2. Increase social media presence – video chats, Google results, Instagram, etc.
a. Related to #1 and #4
3. Presence at trade shows – presentation
4. Cross promote with other associations or industry event
a. Related to #1 and #3
5. Create new fundraising opportunities – sponsorship levels, etc.